{"id":1572,"date":"2025-08-27T12:03:46","date_gmt":"2025-08-27T10:03:46","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?p=1572"},"modified":"2026-05-19T17:13:20","modified_gmt":"2026-05-19T15:13:20","slug":"the-key-insights-from-the-research-and-what-they-mean-for-service-providers","status":"publish","type":"post","link":"https:\/\/wsmesegmentation.com\/es\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/","title":{"rendered":"Las principales conclusiones de la investigaci\u00f3n y lo que significan para los proveedores de servicios\u00a0\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1572\" class=\"elementor elementor-1572\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7bcf4d e-flex e-con-boxed e-con e-parent\" data-id=\"5b7bcf4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f42814a elementor-widget elementor-widget-text-editor\" data-id=\"3f42814a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los esfuerzos para apoyar a las peque\u00f1as y medianas empresas (MIPYME) dirigidas y propiedad de mujeres se han centrado en el tama\u00f1o de la empresa como el par\u00e1metro m\u00e1s importante para la segmentaci\u00f3n, etiquetando a las empresas en funci\u00f3n de su tama\u00f1o y a\u00f1adiendo una perspectiva de g\u00e9nero. Aunque el tama\u00f1o es f\u00e1cil de medir, no capta las complejidades que determinan el crecimiento de una empresa, ni las caracter\u00edsticas, limitaciones y motivaciones del empresario que est\u00e1 detr\u00e1s de ella.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">El Marco de Segmentaci\u00f3n de las MIPYMES se aleja de los enfoques tradicionales basados en el tama\u00f1o y se centra en el crecimiento como par\u00e1metro m\u00e1s relevante para las instituciones financieras y otros proveedores que prestan servicios a las MIPYMES. Al centrarse en el crecimiento previsto de los ingresos a cinco a\u00f1os como criterio principal, el marco identifica tres segmentos distintos:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Alto crecimiento, &gt;50% de crecimiento anual de la empresa en los pr\u00f3ximos 5 a\u00f1os\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Crecimiento moderado, 20-50% de crecimiento anual de la empresa en los pr\u00f3ximos 5 a\u00f1os\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Crecimiento bajo, &gt;20% de crecimiento anual de la empresa en los pr\u00f3ximos 5 a\u00f1os\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dentro de cada segmento, el marco diferencia a las empresas en dos perfiles empresariales. Estos perfiles se crearon incorporando 15 dimensiones b\u00e1sicas que determinan la trayectoria futura de una empresa, tal y como se identificaron en nuestra investigaci\u00f3n. Estas dimensiones incluyen las aspiraciones, los comportamientos empresariales y las necesidades financieras de las MIPYMEs y sus l\u00edderes.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Cada perfil identifica los motores clave de la EMME y exige un tipo de apoyo diferente:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u2022\tCreaci\u00f3n de riqueza (segmento de alto crecimiento): estos empresarios son ambiciosos, impulsados por el crecimiento y, a menudo, conocedores de la tecnolog\u00eda. Est\u00e1n dispuestos a asumir riesgos calculados y persiguen una expansi\u00f3n agresiva, incluida la entrada en nuevos mercados o la adopci\u00f3n de nuevas tecnolog\u00edas. Muchos est\u00e1n abiertos a inversiones de capital y buscan activamente apoyo avanzado, como aceleradores, asociaciones estrat\u00e9gicas y tutor\u00eda de alto nivel. Las soluciones a medida deben centrarse en la ampliaci\u00f3n de capital, la preparaci\u00f3n para la inversi\u00f3n y las estrategias de crecimiento global.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3n de Legado(Segmento de alto crecimiento): aunque igual de capaces de lograr un alto crecimiento, estos empresarios se mueven por objetivos a largo plazo como la implicaci\u00f3n familiar, el impacto en la comunidad o la riqueza generacional. Tienden a preferir mantener el control sobre su negocio y son cautelosos con las inversiones externas. Valoran las relaciones sostenidas con los proveedores financieros y las estrategias de apoyo a largo plazo, como la planificaci\u00f3n de la sucesi\u00f3n y el crecimiento alineado con los valores.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Aspiran a expandirse (segmento de crecimiento moderado): se trata de empresarios experimentados que cuentan con las capacidades, las redes y la motivaci\u00f3n para crecer, pero se enfrentan a limitaciones que ralentizan su ritmo, como un acceso limitado a capital externo o importantes obligaciones familiares. Son prudentes a la hora de expandirse y suelen reinvertir los beneficios en lugar de solicitar pr\u00e9stamos. Los servicios que ofrecen financiaci\u00f3n flexible, aprendizaje entre iguales y asesoramiento empresarial pr\u00e1ctico son los m\u00e1s eficaces en este caso.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Estabilidad (segmento de crecimiento moderado): Los empresarios de este perfil dan prioridad a la fiabilidad y a la presencia en el mercado local frente al crecimiento r\u00e1pido. Es posible que se conformen con mantener unos ingresos estables y un equipo peque\u00f1o, a menudo dentro de su comunidad inmediata. La adopci\u00f3n de medios digitales puede ser menor y la aversi\u00f3n al riesgo mayor. Estos empresarios se benefician de una banca basada en las relaciones, productos de pr\u00e9stamo simplificados y servicios locales de apoyo empresarial.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u2022\tMedios de subsistencia (segmento de bajo crecimiento): Estas mujeres dirigen negocios principalmente para cubrir las necesidades de su hogar. El crecimiento no es el objetivo principal, sino la estabilidad. A menudo operan de manera informal, dependen de cuentas bancarias personales y pueden carecer de conocimientos empresariales o de herramientas para formalizarse. Para este grupo, la formaci\u00f3n financiera b\u00e1sica, el apoyo a la formalizaci\u00f3n y el acceso a productos b\u00e1sicos de cr\u00e9dito y ahorro pueden marcar una diferencia significativa.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Supervivencia (segmento de bajo crecimiento): Estos empresarios se encuentran a menudo en situaciones precarias, dirigiendo negocios por necesidad m\u00e1s que por oportunidad. Se enfrentan a grandes obst\u00e1culos, falta de capital, bajo nivel educativo, redes limitadas y tienen poco margen de maniobra para la planificaci\u00f3n a largo plazo. Las intervenciones para este grupo deben ser accesibles, fomentar la confianza y centrarse en la resiliencia: los microcr\u00e9ditos, la banca m\u00f3vil y los conocimientos empresariales b\u00e1sicos son fundamentales para este grupo.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Al reconocer estas diferencias, las instituciones financieras y los proveedores de servicios pueden dise\u00f1ar soluciones a medida que respondan a las necesidades de las MIPYME y les ayuden a pasar a la siguiente fase. Un par de ejemplos:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Para los emprendedores de Creaci\u00f3n de Riqueza, las instituciones financieras pueden ofrecer opciones de financiaci\u00f3n de capital a medida y ponerlos en contacto con inversores estrat\u00e9gicos alineados con su visi\u00f3n de crecimiento.\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Para los emprendedores de la construcci\u00f3n de legado, los proveedores de servicios empresariales pueden ofrecer aceleradores centrados en la expansi\u00f3n internacional, herramientas digitales y desarrollo del liderazgo para ayudarles a escalar.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Al mejorar los servicios a las MIPYME en funci\u00f3n de sus diferentes perfiles, las instituciones financieras y los proveedores de servicios obtendr\u00e1n beneficios sustanciales al tiempo que desbloquean el crecimiento empresarial de las mujeres emprendedoras en cada etapa.\u00a0<\/p>\n<p>M\u00e1s informaci\u00f3n en el informe:\u00a0<a href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Report-Spanish-1.pdf\">Lo que permite que su negocio crezca. Un nuevo marco de segmentaci\u00f3n para aprovechar la oportunidad de prestar servicios a empresas dirigidas por mujeres en mercados emergentes.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to invite you to the official Public Launch Event Webinar happening on July 30, 2025. After months of development, collaboration, and testing, we\u2019re ready to introduce our [product\/service\/initiative] to the world \u2014 and we want you to be part of it.<\/p>\n","protected":false},"author":265678604,"featured_media":1544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1368],"tags":[],"class_list":["post-1572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/es\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to invite you to the official Public Launch Event Webinar happening on July 30, 2025. After months of development, collaboration, and testing, we\u2019re ready to introduce our [product\/service\/initiative] to the world \u2014 and we want you to be part of it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wsmesegmentation.com\/es\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/\" \/>\n<meta property=\"og:site_name\" content=\"WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T10:03:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T15:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2-819x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jovanamadjovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jovanamadjovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/\"},\"author\":{\"name\":\"jovanamadjovska\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#\\\/schema\\\/person\\\/fc0540f07723a42b04d670ecd9be1594\"},\"headline\":\"The key insights from the research and what they mean for service providers\u00a0\",\"datePublished\":\"2025-08-27T10:03:46+00:00\",\"dateModified\":\"2026-05-19T15:13:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2.png?fit=3240%2C4050&ssl=1\",\"articleSection\":[\"Events\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/\",\"url\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/\",\"name\":\"The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2.png?fit=3240%2C4050&ssl=1\",\"datePublished\":\"2025-08-27T10:03:46+00:00\",\"dateModified\":\"2026-05-19T15:13:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2.png?fit=3240%2C4050&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2.png?fit=3240%2C4050&ssl=1\",\"width\":3240,\"height\":4050},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/2025\\\/08\\\/27\\\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wsmesegmentation.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The key insights from the research and what they mean for service providers\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#website\",\"url\":\"https:\\\/\\\/wsmesegmentation.com\\\/\",\"name\":\"WSME Segmentation Framework &amp; Toolkit\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wsmesegmentation.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#organization\",\"name\":\"WSME Segmentation Framework &amp; Toolkit\",\"url\":\"https:\\\/\\\/wsmesegmentation.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/white_ccx-logo-vector_16-11-23.pdf.png?fit=6000%2C2869&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/wsmesegmentation.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/white_ccx-logo-vector_16-11-23.pdf.png?fit=6000%2C2869&ssl=1\",\"width\":6000,\"height\":2869,\"caption\":\"WSME Segmentation Framework &amp; Toolkit\"},\"image\":{\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wsmesegmentation.com\\\/#\\\/schema\\\/person\\\/fc0540f07723a42b04d670ecd9be1594\",\"name\":\"jovanamadjovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g\",\"caption\":\"jovanamadjovska\"},\"url\":\"https:\\\/\\\/wsmesegmentation.com\\\/es\\\/author\\\/jovanamadjovska\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wsmesegmentation.com\/es\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/","og_locale":"es_MX","og_type":"article","og_title":"The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit","og_description":"We are thrilled to invite you to the official Public Launch Event Webinar happening on July 30, 2025. After months of development, collaboration, and testing, we\u2019re ready to introduce our [product\/service\/initiative] to the world \u2014 and we want you to be part of it.","og_url":"https:\/\/wsmesegmentation.com\/es\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/","og_site_name":"WSME Segmentation Framework &amp; Toolkit","article_published_time":"2025-08-27T10:03:46+00:00","article_modified_time":"2026-05-19T15:13:20+00:00","og_image":[{"width":819,"height":1024,"url":"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2-819x1024.png","type":"image\/png"}],"author":"jovanamadjovska","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"jovanamadjovska","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#article","isPartOf":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/"},"author":{"name":"jovanamadjovska","@id":"https:\/\/wsmesegmentation.com\/#\/schema\/person\/fc0540f07723a42b04d670ecd9be1594"},"headline":"The key insights from the research and what they mean for service providers\u00a0","datePublished":"2025-08-27T10:03:46+00:00","dateModified":"2026-05-19T15:13:20+00:00","mainEntityOfPage":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/"},"wordCount":721,"publisher":{"@id":"https:\/\/wsmesegmentation.com\/#organization"},"image":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2.png?fit=3240%2C4050&ssl=1","articleSection":["Events"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/","url":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/","name":"The key insights from the research and what they mean for service providers\u00a0 - WSME Segmentation Framework &amp; Toolkit","isPartOf":{"@id":"https:\/\/wsmesegmentation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#primaryimage"},"image":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2.png?fit=3240%2C4050&ssl=1","datePublished":"2025-08-27T10:03:46+00:00","dateModified":"2026-05-19T15:13:20+00:00","breadcrumb":{"@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#primaryimage","url":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2.png?fit=3240%2C4050&ssl=1","contentUrl":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2.png?fit=3240%2C4050&ssl=1","width":3240,"height":4050},{"@type":"BreadcrumbList","@id":"https:\/\/wsmesegmentation.com\/2025\/08\/27\/the-key-insights-from-the-research-and-what-they-mean-for-service-providers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wsmesegmentation.com\/"},{"@type":"ListItem","position":2,"name":"The key insights from the research and what they mean for service providers\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/wsmesegmentation.com\/#website","url":"https:\/\/wsmesegmentation.com\/","name":"WSME Segmentation Framework &amp; Toolkit","description":"","publisher":{"@id":"https:\/\/wsmesegmentation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wsmesegmentation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wsmesegmentation.com\/#organization","name":"WSME Segmentation Framework &amp; Toolkit","url":"https:\/\/wsmesegmentation.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wsmesegmentation.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/white_ccx-logo-vector_16-11-23.pdf.png?fit=6000%2C2869&ssl=1","contentUrl":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/white_ccx-logo-vector_16-11-23.pdf.png?fit=6000%2C2869&ssl=1","width":6000,"height":2869,"caption":"WSME Segmentation Framework &amp; Toolkit"},"image":{"@id":"https:\/\/wsmesegmentation.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wsmesegmentation.com\/#\/schema\/person\/fc0540f07723a42b04d670ecd9be1594","name":"jovanamadjovska","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f92333f23a5cbedb0b9ec7acd52e142878023d02a6253d43cb59bc650c519ad4?s=96&d=identicon&r=g","caption":"jovanamadjovska"},"url":"https:\/\/wsmesegmentation.com\/es\/author\/jovanamadjovska\/"}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgwk7G-pm","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/08\/2.png?fit=3240%2C4050&ssl=1","_links":{"self":[{"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/users\/265678604"}],"replies":[{"embeddable":true,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":15,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":2753,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/posts\/1572\/revisions\/2753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/media\/1544"}],"wp:attachment":[{"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wsmesegmentation.com\/es\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}