{"id":2117,"date":"2025-11-24T15:24:30","date_gmt":"2025-11-24T13:24:30","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?p=2117"},"modified":"2026-05-19T17:11:32","modified_gmt":"2026-05-19T15:11:32","slug":"the-case-for-wsmes-hiring-more-women-and-providing-better-opportunities-for-women","status":"publish","type":"post","link":"https:\/\/wsmesegmentation.com\/es\/2025\/11\/24\/the-case-for-wsmes-hiring-more-women-and-providing-better-opportunities-for-women\/","title":{"rendered":"Razones para que las MIPYME contraten a m\u00e1s mujeres y les ofrezcan mejores oportunidades"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2117\" class=\"elementor elementor-2117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-409da999 e-flex e-con-boxed e-con e-parent\" data-id=\"409da999\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-612ba405 elementor-widget elementor-widget-text-editor\" data-id=\"612ba405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<p>La investigaci\u00f3n primaria llevada a cabo por ConsumerCentriX como parte del estudio para desarrollar el Marco de Segmentaci\u00f3n de las MIPYMES, en el que participaron m\u00e1s de 600 MIPYMES formales de Colombia, Uganda y Pakist\u00e1n, demuestra claramente que las empresas dirigidas y propiedad de mujeres contratan a m\u00e1s mujeres y ofrecen mejores oportunidades profesionales a sus empleadas. Las MIPYMES informan de una mayor proporci\u00f3n de mujeres empleadas, representando las mujeres 63% de los empleados a tiempo completo en Colombia, 56% en Uganda y 52% en Pakist\u00e1n.<\/p>\n<p>Estos hallazgos reflejan los de una investigaci\u00f3n publicada recientemente en la <a href=\"https:\/\/www.enterprisesurveys.org\/en\/data\/exploretopics\/gender?subGroup=-1&amp;subtopic=47\">Banco Mundial <em>Encuestas empresariales<\/em><\/a>que muestran que las empresas dirigidas por mujeres emplean a un porcentaje significativamente mayor de mujeres en su plantilla, 29% m\u00e1s en Colombia, 42% m\u00e1s en Pakist\u00e1n y un extraordinario 164% m\u00e1s en Uganda, en comparaci\u00f3n con las empresas dirigidas por hombres. Un estudio de 2022 realizado por Madison et al. en el <em>Strategic Entrepreneurship Journal<\/em> refuerza a\u00fan m\u00e1s este punto: el estudio, que abarca 741 MIPYME de 33 mercados emergentes, concluy\u00f3 que las empresas dirigidas por mujeres tienen una proporci\u00f3n sustancialmente mayor de mujeres tanto en su plantilla como en puestos directivos que las dirigidas por hombres.<\/p>\n<p>Las mujeres ocupan un lugar central en la estrategia empresarial de las MIPYMES. La investigaci\u00f3n para el Marco de Segmentaci\u00f3n de las MIPYMES revel\u00f3 que la gran mayor\u00eda de las MIPYMES consideran que las mujeres son cruciales para su futura estructura de empleados, y el 80% de los l\u00edderes de las MIPYMES buscan intencionadamente garantizar una fuerte participaci\u00f3n de las mujeres en su plantilla. Las MIPYMES tambi\u00e9n son m\u00e1s propensas a promover a las mujeres a puestos de supervisi\u00f3n y direcci\u00f3n, sobre todo en el segmento de alto crecimiento, donde las mujeres no s\u00f3lo est\u00e1n en n\u00f3mina, sino que tambi\u00e9n ocupan puestos de liderazgo y toma de decisiones. En las MIPYMES de alto crecimiento, especialmente, el papel de las empresarias va mucho m\u00e1s all\u00e1 del autoempleo, sirviendo de veh\u00edculo para la participaci\u00f3n y el liderazgo de las mujeres en el mercado laboral.<\/p>\n<p>Los datos tambi\u00e9n demuestran que las MIPYME crean mejores condiciones de trabajo para las empleadas. Muchas de las empresarias entrevistadas describieron el dise\u00f1o de lugares de trabajo flexibles y de apoyo, desde pol\u00edticas favorables a la familia hasta entornos m\u00e1s seguros y oportunidades de formaci\u00f3n estructuradas. Las MIPYME de alto crecimiento invierten activamente en reforzar las competencias empresariales, financieras y digitales de sus empleados. Esto refleja las conclusiones del estudio del Banco Europeo de Inversiones <em>Finanzas en \u00c1frica<\/em> series, que indica que las MIPYME dirigidas por mujeres tienen m\u00e1s probabilidades de ofrecer formaci\u00f3n formal a sus empleados que las dirigidas por hombres. Al combinar flexibilidad, formaci\u00f3n y tutor\u00eda, las MIPYMES permiten a las empleadas no s\u00f3lo lograr la estabilidad de sus ingresos, sino tambi\u00e9n adquirir nuevas competencias y confianza. Las mujeres empresarias tienden a valorar el desarrollo de competencias y la promoci\u00f3n profesional de sus equipos, lo que refleja sus propias experiencias de superaci\u00f3n de barreras a las oportunidades.<\/p>\n<p>Las MIPYMES no s\u00f3lo son creadoras de empleo para las mujeres, sino que tambi\u00e9n facilitan un trabajo mejor y m\u00e1s inclusivo, creando entornos en los que las mujeres pueden conciliar el trabajo con las responsabilidades familiares, crecer profesionalmente y acceder a puestos de liderazgo. Las l\u00edderes de las MIPYMEMES act\u00faan como modelos, ampliando la visibilidad de las mujeres en los negocios y cultivando la pr\u00f3xima generaci\u00f3n de mujeres l\u00edderes.<br \/><br \/>M\u00e1s informaci\u00f3n en el informe:\u00a0<a href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Report-Spanish-1.pdf\">Lo que permite que su negocio crezca. Un nuevo marco de segmentaci\u00f3n para aprovechar la oportunidad de prestar servicios a empresas dirigidas por mujeres en mercados emergentes.<\/a><\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to invite you to the official Public Launch Event Webinar happening on July 30, 2025. After months of development, collaboration, and testing, we\u2019re ready to introduce our [product\/service\/initiative] to the world \u2014 and we want you to be part of it.<\/p>\n","protected":false},"author":265678604,"featured_media":2120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":true},"categories":[1367],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The case for WSMEs hiring more women and providing better opportunities for women - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/es\/2025\/11\/24\/the-case-for-wsmes-hiring-more-women-and-providing-better-opportunities-for-women\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The case for WSMEs hiring more women and providing better opportunities for women - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to invite you to the official Public Launch Event Webinar happening on July 30, 2025. 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