{"id":357,"date":"2025-07-15T15:22:12","date_gmt":"2025-07-15T13:22:12","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?page_id=357"},"modified":"2026-05-07T12:17:29","modified_gmt":"2026-05-07T10:17:29","slug":"assess-the-market-offering","status":"publish","type":"page","link":"https:\/\/wsmesegmentation.com\/fr\/assess-the-market-offering\/","title":{"rendered":"\u00c9tape 2 : \u00c9valuer l'offre du march\u00e9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"357\" class=\"elementor elementor-357\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ee3910 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78ee3910\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15e339a2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"15e339a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61171755 e-con-full e-flex e-con e-child\" data-id=\"61171755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756fc9d7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"756fc9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bo\u00eete \u00e0 outils \u00e9tape 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a486287 elementor-widget elementor-widget-heading\" data-id=\"4a486287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9valuer l'offre du march\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6d4f66 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d6d4f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser cet outil ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b15365 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"76b15365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet outil permet d'\u00e9valuer les services financiers et de d\u00e9veloppement des entreprises (BDS) disponibles pour soutenir les MPME, en mettant l'accent sur les principaux fournisseurs, les offres et les programmes qui favorisent la croissance et la durabilit\u00e9. Il est utile aux bailleurs de fonds pour cibler les ressources, aux r\u00e9gulateurs pour d\u00e9finir les politiques, et aux institutions financi\u00e8res locales et aux BSO pour identifier les acteurs du march\u00e9, les partenariats potentiels et les opportunit\u00e9s d'orientation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e86040 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7e86040\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Step2_Assess_the_Market_Offering-FR.pptx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9valuer l'outil d'offre de march\u00e9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1f36e3 e-con-full e-flex e-con e-child\" data-id=\"4b1f36e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a461e elementor-widget elementor-widget-html\" data-id=\"82a461e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/edmfkg3BRNI\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45fd3fb9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"45fd3fb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-309a47ea e-con-full e-flex e-con e-child\" data-id=\"309a47ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49bf8ca3 e-con-full e-flex e-con e-child\" data-id=\"49bf8ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4d8fa9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7c4d8fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-678\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"678\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-54\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (54)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-424e00d e-con-full e-flex e-con e-child\" data-id=\"424e00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a49d4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"42a49d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1.1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a457ad elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1a457ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cartographier les acteurs de l'\u00e9cosyst\u00e8me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f2ad725 e-con-full e-flex e-con e-child\" data-id=\"2f2ad725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-743845b2 elementor-widget elementor-widget-text-editor\" data-id=\"743845b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commencez par identifier les institutions et les organisations qui offrent actuellement des services aux PME. Il s'agit notamment des banques commerciales, des institutions de microfinance, des institutions financi\u00e8res non bancaires, des fournisseurs de capital-risque, des organisations de soutien aux entreprises et des programmes publics ou financ\u00e9s par des donateurs. Cette \u00e9tape permet d'avoir une vue d'ensemble des acteurs pr\u00e9sents sur le march\u00e9 et ouvre la voie \u00e0 une analyse plus approfondie des services qu'ils proposent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650e4dd5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"650e4dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d416891 e-con-full e-flex e-con e-child\" data-id=\"d416891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3135d9 e-con-full e-flex e-con e-child\" data-id=\"d3135d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea04cc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5ea04cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-678\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"678\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-54\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (54)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e60600c e-con-full e-flex e-con e-child\" data-id=\"e60600c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-712915a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"712915a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1.2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833721e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"833721e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cartographier les acteurs de l'\u00e9cosyst\u00e8me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258fc5e e-con-full e-flex e-con e-child\" data-id=\"258fc5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d819d92 elementor-widget elementor-widget-text-editor\" data-id=\"d819d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examinez les programmes publics ciblant les MPME, tels que ceux du minist\u00e8re des finances, d'autres minist\u00e8res et agences, de l'industrie et des associations de femmes, ainsi que les partenariats public-priv\u00e9 tels que les garanties de cr\u00e9dit ou les pr\u00eats subventionn\u00e9s. Notez \u00e9galement les programmes de soutien men\u00e9s par le gouvernement, les ONG ou d'autres acteurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c46d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31c46d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90b80b2 e-con-full e-flex e-con e-child\" data-id=\"90b80b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ddf53f e-con-full e-flex e-con e-child\" data-id=\"5ddf53f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b730cba elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b730cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-678\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"678\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-54\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (54)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-54.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35d52dc e-con-full e-flex e-con e-child\" data-id=\"35d52dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829405d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"829405d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1.3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff27da elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9ff27da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cartographier les acteurs de l'\u00e9cosyst\u00e8me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9a8e0 e-con-full e-flex e-con e-child\" data-id=\"1a9a8e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fca6c90 elementor-widget elementor-widget-text-editor\" data-id=\"fca6c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cartographier les acteurs fournissant des services non financiers qui soutiennent l'esprit d'entreprise et le d\u00e9veloppement des entreprises. Il s'agit notamment de formations, d'acc\u00e9l\u00e9rateurs, de mentorat, de coaching, d'incubateurs, de mise en r\u00e9seau et d'\u00e9v\u00e9nements d'apprentissage. \u00c9num\u00e9rer chaque organisation par son nom dans sa cat\u00e9gorie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f26c7b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f26c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156e63e e-con-full e-flex e-con e-child\" data-id=\"156e63e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94535d3 e-con-full e-flex e-con e-child\" data-id=\"94535d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe1207 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3fe1207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-552\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"552\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-37\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (37)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-37.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5c586a e-con-full e-flex e-con e-child\" data-id=\"d5c586a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce77e82 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ce77e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37f4e5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d37f4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examiner les offres financi\u00e8res<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae3563f e-con-full e-flex e-con e-child\" data-id=\"ae3563f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1680b elementor-widget elementor-widget-text-editor\" data-id=\"3b1680b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examinez les sources en ligne pour r\u00e9sumer les produits et services financiers offerts par chaque fournisseur. Examinez les offres telles que les pr\u00eats, les subventions, les fonds propres et les garanties. Documentez les institutions qui les soutiennent et les segments de PME qu'elles desservent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7569fe0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7569fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b006637 e-con-full e-flex e-con e-child\" data-id=\"b006637\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eabd491 e-con-full e-flex e-con e-child\" data-id=\"eabd491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6a249 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0e6a249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-679\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"679\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-55\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (55)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-55.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2909dc0 e-con-full e-flex e-con e-child\" data-id=\"2909dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0d124 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bd0d124\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb6c51 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0fb6c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examiner les offres non financi\u00e8res<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98dc4cb e-con-full e-flex e-con e-child\" data-id=\"98dc4cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d638dce elementor-widget elementor-widget-text-editor\" data-id=\"d638dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explorer les services non financiers disponibles pour les PME. Il s'agit notamment de l'aide au d\u00e9veloppement des entreprises, comme le coaching, le mentorat, les incubateurs et les acc\u00e9l\u00e9rateurs. R\u00e9sumez les principales offres, les crit\u00e8res d'\u00e9ligibilit\u00e9 et les segments cibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff6988 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fff6988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773bf52 e-con-full e-flex e-con e-child\" data-id=\"773bf52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0a1a21 e-con-full e-flex e-con e-child\" data-id=\"d0a1a21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a8485 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"08a8485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-554\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"554\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-39\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (39)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-39.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eecbfe e-con-full e-flex e-con e-child\" data-id=\"2eecbfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddada79 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ddada79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222ca32 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"222ca32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examen des programmes publics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-170c18d e-con-full e-flex e-con e-child\" data-id=\"170c18d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0913043 elementor-widget elementor-widget-text-editor\" data-id=\"0913043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9valuer les initiatives publiques visant \u00e0 soutenir les PME. Il peut s'agir de subventions publiques, de programmes de formation, d'incitations fiscales ou de soutien aux infrastructures. R\u00e9sumez leur objectif et leur port\u00e9e, et indiquez dans quelle mesure elles s'alignent sur les diff\u00e9rents segments des MPME.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2b311 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8f2b311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-589e169 e-con-full e-flex e-con e-child\" data-id=\"589e169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d431751 e-con-full e-flex e-con e-child\" data-id=\"d431751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290df75 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"290df75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-555\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"555\" data-permalink=\"https:\/\/wsmesegmentation.com\/es\/assess-the-market-offering\/weme123-40\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (40)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-40.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15fedb7 e-con-full e-flex e-con e-child\" data-id=\"15fedb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bbb28 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"15bbb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2b77 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b7a2b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sumer l'offre du march\u00e9 par segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78fc1d1 e-con-full e-flex e-con e-child\" data-id=\"78fc1d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715a547 elementor-widget elementor-widget-text-editor\" data-id=\"715a547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utiliser les informations recueillies \u00e0 l'\u00e9tape 2 pour r\u00e9sumer la mani\u00e8re dont les offres financi\u00e8res et non financi\u00e8res actuelles s'alignent sur chaque segment de croissance des PME : \u00e9lev\u00e9, mod\u00e9r\u00e9 ou faible. Identifier les besoins satisfaits et les lacunes, afin d'aider les parties prenantes \u00e0 hi\u00e9rarchiser les possibilit\u00e9s d'interventions sur mesure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb9dfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"deb9dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27391e1 e-flex e-con-boxed e-con e-parent\" data-id=\"27391e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27591d4 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"27591d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/fr\/assess-the-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivant : \u00c9tape 3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a8c8ef2 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"1a8c8ef2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242123a9 elementor-cta--layout-image-right elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"242123a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe qui permet \u00e0 son entreprise de se d\u00e9velopper\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUne bo\u00eete \u00e0 outils \u00e0 l'usage des praticiens pour mettre en \u0153uvre un nouveau cadre de segmentation afin de d\u00e9bloquer l'opportunit\u00e9 de servir les entreprises dirig\u00e9es par des femmes sur les march\u00e9s \u00e9mergents.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Toolkit-Final-FR.pdf\">\n\t\t\t\t\t\tT\u00e9l\u00e9charger la bo\u00eete \u00e0 outils :\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Toolkit Step 2 Assess the Market Offering Why use this tool? This tool helps assess the financial and business development services (BDS) available to support WSMEs, focusing on key providers, offerings, and programs that drive growth and sustainability. It is valuable for funders to target resources, for regulators to shape policy, and for local financial [&hellip;]<\/p>\n","protected":false},"author":265678604,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-357","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 2: Assess the Market Offering - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/fr\/assess-the-market-offering\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 2: Assess the Market Offering - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"Toolkit Step 2 Assess the Market Offering Why use this tool? 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