{"id":404,"date":"2025-07-17T19:34:17","date_gmt":"2025-07-17T17:34:17","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?page_id=404"},"modified":"2026-04-30T11:48:07","modified_gmt":"2026-04-30T09:48:07","slug":"segment-clients","status":"publish","type":"page","link":"https:\/\/wsmesegmentation.com\/fr\/segment-clients\/","title":{"rendered":"\u00c9tape 4 : Segmenter les clients"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"404\" class=\"elementor elementor-404\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f9eac2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"47f9eac2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fc525c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3fc525c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-49c7ea2a e-con-full e-flex e-con e-child\" data-id=\"49c7ea2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26afba09 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"26afba09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bo\u00eete \u00e0 outils \u00e9tape 4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0ebdaf elementor-widget elementor-widget-heading\" data-id=\"6f0ebdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Segmenter Les Clients<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42168af6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"42168af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser cet outil ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e5077a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"12e5077a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec une compr\u00e9hension claire de l'environnement favorable, des offres du march\u00e9 et de la demande des femmes entrepreneurs, l'\u00e9tape suivante consiste \u00e0 appliquer le cadre de segmentation. Ce processus permet aux institutions de classer leurs clients actuels ou potentiels en fonction de leur potentiel de croissance et de leur profil entrepreneurial. L'objectif est d'aller au-del\u00e0 des \u00e9tiquettes g\u00e9n\u00e9riques des PME et de cr\u00e9er une compr\u00e9hension plus nuanc\u00e9e de la client\u00e8le des PME.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35aaf68 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"35aaf68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Step4_Tool_Questionnaire_Screener_Individual_FR.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Outil d'\u00e9valuation individuelle<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d5693 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e9d5693\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Step-4b-Tool_Segmentation_Screener_Wide_Sample-FR-.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Outil de s\u00e9lection d'\u00e9chantillons plus larges<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af0359f e-con-full e-flex e-con e-child\" data-id=\"af0359f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4587bb elementor-widget elementor-widget-html\" data-id=\"c4587bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/A51_egl2J30\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-658cb510 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"658cb510\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b85c69d e-con-full e-flex e-con e-child\" data-id=\"2b85c69d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5896b3ed e-con-full e-flex e-con e-child\" data-id=\"5896b3ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-777e2c52 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"777e2c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"568\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/segment-clients\/weme123-45\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (45)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?fit=800%2C907&amp;ssl=1\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-568\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-45.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-254923a7 e-con-full e-flex e-con e-child\" data-id=\"254923a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ffde92 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43ffde92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5c8b7e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2d5c8b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Appliquer l'outil de segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-642632c9 e-con-full e-flex e-con e-child\" data-id=\"642632c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4108c elementor-widget elementor-widget-text-editor\" data-id=\"5b4108c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La bo\u00eete \u00e0 outils propose un outil de segmentation qui peut \u00eatre utilis\u00e9 pour classer les entreprises dirig\u00e9es ou d\u00e9tenues par des femmes dans des cat\u00e9gories de croissance \u00e9lev\u00e9e, mod\u00e9r\u00e9e ou faible. La premi\u00e8re partie de l'outil se concentre sur les donn\u00e9es relatives \u00e0 l'entreprise, en particulier la croissance attendue du chiffre d'affaires. La seconde partie va plus loin, en saisissant les traits personnels, les motivations et les comportements pour d\u00e9terminer le profil de l'entrepreneur dans son segment de croissance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab75727 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ab75727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17379455 e-con-full e-flex e-con e-child\" data-id=\"17379455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71d34ffb e-con-full e-flex e-con e-child\" data-id=\"71d34ffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435c04bb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"435c04bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"571\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/segment-clients\/weme123-46\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (46)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?fit=800%2C907&amp;ssl=1\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-571\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-46.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e0d6a61 e-con-full e-flex e-con e-child\" data-id=\"1e0d6a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70096ab8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"70096ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc3580b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5bc3580b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilisation pour l'\u00e9chantillonnage ou le d\u00e9pistage individuel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8b0dc elementor-widget elementor-widget-text-editor\" data-id=\"da8b0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon le cas d'utilisation, les institutions peuvent appliquer l'outil de segmentation \u00e0 un large \u00e9chantillon, tel que des donn\u00e9es d'enqu\u00eate, ou l'utiliser pour des \u00e9valuations de clients individuels. Dans les deux cas, l'outil affecte chaque entreprise \u00e0 un segment et \u00e0 un profil, r\u00e9v\u00e9lant des tendances dans la base de client\u00e8le qui peuvent guider les d\u00e9cisions strat\u00e9giques, le d\u00e9veloppement de produits et l'affectation des ressources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449d7927 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"449d7927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-520c2605 e-con-full e-flex e-con e-child\" data-id=\"520c2605\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c8db320 e-con-full e-flex e-con e-child\" data-id=\"7c8db320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79d4ed elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d79d4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"572\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/segment-clients\/weme123-47\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (47)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?fit=800%2C907&amp;ssl=1\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-572\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-47.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-920a467 e-con-full e-flex e-con e-child\" data-id=\"920a467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9f8659 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1d9f8659\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5423f82d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5423f82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obtenir des informations exploitables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18df1571 elementor-widget elementor-widget-text-editor\" data-id=\"18df1571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation des clients vous permet d'\u00e9valuer si les produits et services existants r\u00e9pondent aux besoins de chaque groupe. Par exemple, vous pouvez d\u00e9couvrir que les clients \u00e0 forte croissance sont sous-repr\u00e9sent\u00e9s dans votre portefeuille ou que les entrepreneurs \u00e0 faible croissance n'ont pas acc\u00e8s \u00e0 un soutien de base. Ces informations permettent d'affiner l'engagement des clients, d'am\u00e9liorer le ciblage et de d\u00e9bloquer de nouvelles opportunit\u00e9s de march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482a5a94 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"482a5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7078d3e e-flex e-con-boxed e-con e-parent\" data-id=\"7078d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc9342 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3bc9342\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivant : \u00c9tape 5<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3971b8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2e3971b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579f5ac0 elementor-cta--layout-image-right elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"579f5ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe qui permet \u00e0 son entreprise de se d\u00e9velopper\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUne bo\u00eete \u00e0 outils \u00e0 l'usage des praticiens pour mettre en \u0153uvre un nouveau cadre de segmentation afin de d\u00e9bloquer l'opportunit\u00e9 de servir les entreprises dirig\u00e9es par des femmes sur les march\u00e9s \u00e9mergents.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Toolkit-Final-FR.pdf\">\n\t\t\t\t\t\tT\u00e9l\u00e9charger la bo\u00eete \u00e0 outils :\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Toolkit Step 4 Segment Clients Why use this tool? With a clear understanding of the enabling environment, market offerings, and demand from women entrepreneurs, the next step is to apply the segmentation framework. This process allows institutions to categorize current or potential clients based on growth potential and entrepreneurial profile. The goal is to move [&hellip;]<\/p>\n","protected":false},"author":265678604,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-404","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 4: Segment Clients - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/fr\/segment-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 4: Segment Clients - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"Toolkit Step 4 Segment Clients Why use this tool? 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