{"id":416,"date":"2025-07-17T19:43:28","date_gmt":"2025-07-17T17:43:28","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?page_id=416"},"modified":"2026-10-26T17:13:58","modified_gmt":"2026-10-26T15:13:58","slug":"conduct-portfolio-analysis","status":"publish","type":"page","link":"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/","title":{"rendered":"\u00c9tape 5 : Analyse du portefeuille"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"416\" class=\"elementor elementor-416\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164d442b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"164d442b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-159e5ec7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"159e5ec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d07bc0e e-con-full e-flex e-con e-child\" data-id=\"1d07bc0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4414199f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4414199f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bo\u00eete \u00e0 outils \u00e9tape 5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a543485 elementor-widget elementor-widget-heading\" data-id=\"6a543485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analyse du portefeuille<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542f323c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"542f323c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser cet outil ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1640153d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1640153d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9tape permet aux institutions financi\u00e8res d'\u00e9valuer dans quelle mesure elles servent actuellement les PME dirig\u00e9es par des femmes en analysant leur portefeuille existant. Contrairement \u00e0 la segmentation, qui s'int\u00e9resse au potentiel, l'analyse du portefeuille utilise les donn\u00e9es disponibles sur les clients et les pr\u00eats pour \u00e9valuer les performances pass\u00e9es et actuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4464baf elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4464baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/10\/5_-Analyse-de-portefeuille-1.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Outil d'analyse de portefeuille<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255cab7c e-con-full e-flex e-con e-child\" data-id=\"255cab7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6080e2 elementor-widget elementor-widget-html\" data-id=\"d6080e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/n0jc39wFuqE?enablejsapi=1\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405f7450 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"405f7450\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-580117cc e-con-full e-flex e-con e-child\" data-id=\"580117cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0115c3 e-con-full e-flex e-con e-child\" data-id=\"d0115c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521ec753 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"521ec753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-576\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"576\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/weme123-48\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-title=\"WEME123 (48)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-48.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eeb8245 e-con-full e-flex e-con e-child\" data-id=\"7eeb8245\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2b0469 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5f2b0469\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0b8643 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2e0b8643\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9parer l'ensemble de donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6970282f e-con-full e-flex e-con e-child\" data-id=\"6970282f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76a5606e elementor-widget elementor-widget-text-editor\" data-id=\"76a5606e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commencez par collecter et nettoyer les donn\u00e9es relatives aux clients, notamment le sexe du propri\u00e9taire ou du g\u00e9rant, l'historique des pr\u00eats et des d\u00e9p\u00f4ts, la taille de l'entreprise, l'\u00e2ge de l'entreprise et le secteur d'activit\u00e9. Il est important que chaque dossier client puisse \u00eatre reli\u00e9 aux produits financiers et aux indicateurs de performance correspondants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b934159 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4b934159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b25d6f e-con-full e-flex e-con e-child\" data-id=\"75b25d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-748ee4ab e-con-full e-flex e-con e-child\" data-id=\"748ee4ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5bae5b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1a5bae5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-577\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"577\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/weme123-49\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-title=\"WEME123 (49)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-49.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7699d0c5 e-con-full e-flex e-con e-child\" data-id=\"7699d0c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba56456 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ba56456\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123109e7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"123109e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyser la repr\u00e9sentation des PME<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cea6067 elementor-widget elementor-widget-text-editor\" data-id=\"5cea6067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examinez le nombre de PME dirig\u00e9es par des femmes dans votre portefeuille et comparez-les aux PME dirig\u00e9es par des hommes. Cela comprend l'utilisation de produits financiers, la performance des pr\u00eats, la dur\u00e9e moyenne des relations et le comportement en mati\u00e8re de d\u00e9p\u00f4ts. Utilisez ces indicateurs pour identifier les points forts et les lacunes de votre offre actuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f357b4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f357b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6663c966 e-con-full e-flex e-con e-child\" data-id=\"6663c966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c700401 e-con-full e-flex e-con e-child\" data-id=\"c700401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d19a0f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"73d19a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-578\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"578\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/weme123-50\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-title=\"WEME123 (50)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-50.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33666128 e-con-full e-flex e-con e-child\" data-id=\"33666128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ed2d84 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"49ed2d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a4a48b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16a4a48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifier les mod\u00e8les et les opportunit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ea0d3f elementor-widget elementor-widget-text-editor\" data-id=\"47ea0d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'analyse du portefeuille r\u00e9v\u00e8le comment les PME sont r\u00e9parties en fonction de leur taille, de leur secteur et de leur situation g\u00e9ographique, et si certains groupes sont mal desservis. Elle peut \u00e9galement mettre en \u00e9vidence des risques ou des inefficacit\u00e9s, tels que des pr\u00eats moins importants ou des cycles de produits plus courts pour les clientes. Ces r\u00e9sultats alimentent la planification strat\u00e9gique, aidant les institutions \u00e0 mieux aligner leurs services sur les besoins r\u00e9els des clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a2e6fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37a2e6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fab10a e-flex e-con-boxed e-con e-parent\" data-id=\"1fab10a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a8c06 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"33a8c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivant : \u00c9tape 6<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b73efd4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3b73efd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bae64c7 elementor-cta--layout-image-right elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"bae64c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe qui permet \u00e0 son entreprise de se d\u00e9velopper\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUne bo\u00eete \u00e0 outils \u00e0 l'usage des praticiens pour mettre en \u0153uvre un nouveau cadre de segmentation afin de d\u00e9bloquer l'opportunit\u00e9 de servir les entreprises dirig\u00e9es par des femmes sur les march\u00e9s \u00e9mergents.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/10\/Toolkit-FR-1.pdf\">\n\t\t\t\t\t\tT\u00e9l\u00e9charger la bo\u00eete \u00e0 outils :\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Toolkit Step 5 Conduct Portfolio Analysis Why use this tool? This step enables financial institutions to assess how well they are currently serving women-led SMEs by analyzing their existing portfolio. Unlike segmentation, which looks forward to potential, portfolio analysis uses available client and lending data to evaluate past and current performance. Portfolio Analysis Tool Activity [&hellip;]<\/p>\n","protected":false},"author":265678604,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-416","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 5: Conduct Portfolio Analysis - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/fr\/conduct-portfolio-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 5: Conduct Portfolio Analysis - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"Toolkit Step 5 Conduct Portfolio Analysis Why use this tool? 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