{"id":428,"date":"2025-07-17T19:54:24","date_gmt":"2025-07-17T17:54:24","guid":{"rendered":"https:\/\/wsmesegmentation.com\/?page_id=428"},"modified":"2026-04-30T12:06:40","modified_gmt":"2026-04-30T10:06:40","slug":"size-the-prospective-market-determine-the-business-case","status":"publish","type":"page","link":"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/","title":{"rendered":"\u00c9tape 6 : Dimensionner le march\u00e9 potentiel et d\u00e9terminer l'analyse de rentabilit\u00e9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"428\" class=\"elementor elementor-428\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700993b2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"700993b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37f991b7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"37f991b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3fc88014 e-con-full e-flex e-con e-child\" data-id=\"3fc88014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72e717bc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"72e717bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bo\u00eete \u00e0 outils \u00e9tape 6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32aeb93f elementor-widget elementor-widget-heading\" data-id=\"32aeb93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dimensionner le march\u00e9 potentiel\n&amp; D\u00e9terminer le cas commercial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac70ed elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9ac70ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser cet outil ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596a9117 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"596a9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La derni\u00e8re \u00e9tape consiste \u00e0 estimer la taille du march\u00e9 des FSM dans votre pays ou votre r\u00e9gion et \u00e0 \u00e9laborer une analyse de rentabilit\u00e9 fond\u00e9e sur des donn\u00e9es pour le desservir. Cette analyse aide les parties prenantes, qu'il s'agisse de bailleurs de fonds, de banques ou d'organisations de la soci\u00e9t\u00e9 civile, \u00e0 comprendre le retour sur investissement des entreprises dirig\u00e9es par des femmes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cfcbc elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"34cfcbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Step6_Tool_WMSME-MarketSize-and-Revenues-FR.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Outil de mesure de la taille du march\u00e9 et des revenus de WSME<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647d781 e-con-full e-flex e-con e-child\" data-id=\"647d781\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8071018 elementor-widget elementor-widget-html\" data-id=\"8071018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/ki5TkM_W0sg\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e25dc0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"31e25dc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cfd29b2 e-con-full e-flex e-con e-child\" data-id=\"5cfd29b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-342d01a0 e-con-full e-flex e-con e-child\" data-id=\"342d01a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fb8f19 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64fb8f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-696\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"696\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/weme123-57\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (57)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-57.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f9f4ed e-con-full e-flex e-con e-child\" data-id=\"18f9f4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef6aa29 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1ef6aa29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16528fc9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16528fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mod\u00e9liser la taille du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e7bab87 e-con-full e-flex e-con e-child\" data-id=\"7e7bab87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-117a9be0 elementor-widget elementor-widget-text-editor\" data-id=\"117a9be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l'aide de sources de donn\u00e9es nationales et internationales, estimer le nombre de MPME dans chaque segment et profil. Tenez compte de facteurs tels que l'informalit\u00e9, la g\u00e9ographie et l'acc\u00e8s aux services financiers. Cela permet d'obtenir une image de l'ensemble du march\u00e9 potentiel et d'\u00e9tablir des priorit\u00e9s pour les groupes cibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cc9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5cc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-290ca4e1 e-con-full e-flex e-con e-child\" data-id=\"290ca4e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e93d66b e-con-full e-flex e-con e-child\" data-id=\"3e93d66b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74e25f97 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"74e25f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-583\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"583\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/weme123-52\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (52)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-52.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd92b85 e-con-full e-flex e-con e-child\" data-id=\"4dd92b85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f93cb6c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3f93cb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fb34 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e1fb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calculer le potentiel de revenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad57523 elementor-widget elementor-widget-text-editor\" data-id=\"6ad57523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tablir une correspondance entre la taille estim\u00e9e du march\u00e9 et l'adoption potentielle de produits financiers ou non financiers. Utiliser les connaissances acquises lors des \u00e9tapes pr\u00e9c\u00e9dentes, en particulier les donn\u00e9es relatives \u00e0 la demande et au portefeuille, pour projeter les revenus, les marges et la croissance de la client\u00e8le dans le temps. Cela permet de d\u00e9terminer quels sont les segments qui offrent les meilleures perspectives commerciales ou de d\u00e9veloppement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d058125 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d058125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e35fc4 e-con-full e-flex e-con e-child\" data-id=\"7e35fc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-121fceb0 e-con-full e-flex e-con e-child\" data-id=\"121fceb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfc8a9c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7bfc8a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-1007\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"1007\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/weme12345\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME12345\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME12345.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15a9578b e-con-full e-flex e-con e-child\" data-id=\"15a9578b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e960302 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e960302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1a3f6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"eb1a3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arguments \u00e0 l'appui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737ff70e elementor-widget elementor-widget-text-editor\" data-id=\"737ff70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec une opportunit\u00e9 de march\u00e9 claire et des donn\u00e9es \u00e0 l'appui, les institutions peuvent monter des dossiers convaincants pour obtenir un soutien interne, un financement externe ou le d\u00e9veloppement d'un partenariat. Que l'accent soit mis sur l'impact social, le rendement financier ou les deux, cette \u00e9tape permet de s'assurer que l'investissement dans les PME est fond\u00e9 sur des preuves et non sur des hypoth\u00e8ses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac61078 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ac61078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5775f7ff e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"5775f7ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1e330e elementor-cta--layout-image-right elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"3c1e330e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe qui permet \u00e0 son entreprise de se d\u00e9velopper\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUne bo\u00eete \u00e0 outils \u00e0 l'usage des praticiens pour mettre en \u0153uvre un nouveau cadre de segmentation afin de d\u00e9bloquer l'opportunit\u00e9 de servir les entreprises dirig\u00e9es par des femmes sur les march\u00e9s \u00e9mergents.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Toolkit-Final-FR.pdf\">\n\t\t\t\t\t\tT\u00e9l\u00e9charger la bo\u00eete \u00e0 outils :\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Toolkit Step 6 Size the Prospective Market &amp; Determine the Business Case Why use this tool? The final step involves estimating the size of the WSME market in your country or region and developing a data-backed business case for serving it. This analysis helps stakeholders, from funders to banks to BSOs, understand the return on [&hellip;]<\/p>\n","protected":false},"author":265678604,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-428","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 6: Size the Prospective Market &amp; Determine the Business Case - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/fr\/size-the-prospective-market-determine-the-business-case\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 6: Size the Prospective Market &amp; Determine the Business Case - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"Toolkit Step 6 Size the Prospective Market &amp; Determine the Business Case Why use this tool? 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