{"id":77,"date":"2025-07-02T14:18:16","date_gmt":"2025-07-02T12:18:16","guid":{"rendered":"https:\/\/wsmesegmentation.com\/our-services\/"},"modified":"2026-05-07T12:18:13","modified_gmt":"2026-05-07T10:18:13","slug":"scan-the-enabling-environment","status":"publish","type":"page","link":"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/","title":{"rendered":"\u00c9tape 1 : Analyse de l'environnement favorable"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"77\" class=\"elementor elementor-77\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a8cae7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"25a8cae7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72365be8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"72365be8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e8b6a95 e-con-full e-flex e-con e-child\" data-id=\"2e8b6a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b43db54 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3b43db54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bo\u00eete \u00e0 outils \u00e9tape 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37455a3 elementor-widget elementor-widget-heading\" data-id=\"37455a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analyser l'environnement favorable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c3c5b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b1c3c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser cet outil ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5cd79a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5a5cd79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant d'appliquer le cadre de segmentation des PME, il est essentiel de comprendre l'environnement externe dans lequel \u00e9voluent les entreprises dirig\u00e9es par des femmes. Cet outil utilise des donn\u00e9es publiques pour \u00e9valuer comment les conditions du march\u00e9 favorisent ou entravent les femmes entrepreneurs - quel que soit le profil de leur entreprise - ce qui permet d'identifier les obstacles \u00e0 surmonter lors de la conception de produits et de services efficaces pour les PME.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55393ef elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"55393ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Step1_Tool_Enabling_Environment-FR.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Outil d'habilitation de l'environnement <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14433871 e-con-full e-flex e-con e-child\" data-id=\"14433871\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f80fe elementor-widget elementor-widget-html\" data-id=\"a0f80fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/q0-47MAftTY\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8430b3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4f8430b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66c691b4 e-con-full e-flex e-con e-child\" data-id=\"66c691b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-932c8dd e-con-full e-flex e-con e-child\" data-id=\"932c8dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a16bb3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5a16bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-535\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"535\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (27)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-27.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9282442 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9282442\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-591f9b37 e-con-full e-flex e-con e-child\" data-id=\"591f9b37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648c5f5d elementor-widget elementor-widget-text-editor\" data-id=\"648c5f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW204433080 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204433080 BCX0\">Le visuel illustre les cinq dimensions cl\u00e9s utilis\u00e9es pour \u00e9valuer l'environnement des PME. Cette \u00e9tape fondamentale vous aide \u00e0 analyser<\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">s<\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">comment les facteurs externes<\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">, <\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">comme les lois, l'acc\u00e8s financier, les normes culturelles et les infrastructures<\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">, <\/span><span class=\"NormalTextRun SCXW204433080 BCX0\">affectent l'application du cadre de segmentation de la WSME sur un march\u00e9 sp\u00e9cifique. Ces conditions d\u00e9terminent les opportunit\u00e9s et les contraintes auxquelles sont confront\u00e9es les femmes entrepreneurs, quelle que soit la taille de leur entreprise ou leur ambition de croissance.<\/span><\/span><span class=\"EOP SCXW204433080 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44dfc547 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44dfc547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce8bf68 e-con-full e-flex e-con e-child\" data-id=\"ce8bf68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ab2700 e-con-full e-flex e-con e-child\" data-id=\"1ab2700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec48b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"38ec48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-673\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"673\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-53\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (53)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-53.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f35fad e-con-full e-flex e-con e-child\" data-id=\"5f35fad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac88cc2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ac88cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596958f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"596958f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paysage juridique et r\u00e9glementaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffb316 e-con-full e-flex e-con e-child\" data-id=\"5ffb316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e0366 elementor-widget elementor-widget-text-editor\" data-id=\"d9e0366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recueillir des donn\u00e9es sur les cadres juridiques qui ont un impact sur la participation \u00e9conomique des femmes. Explorer des domaines tels que les droits de propri\u00e9t\u00e9 des femmes, la mobilit\u00e9, le travail, la sant\u00e9 et la s\u00e9curit\u00e9.ur, l'\u00e9galit\u00e9 de r\u00e9mun\u00e9ration et les politiques antidiscriminatoires. Utilisez des outils accessibles au public tels que le <a href=\"https:\/\/wbl.worldbank.org\/en\/wbl\">Les femmes, l'entreprise et le droit de la Banque mondiale<\/a> base de donn\u00e9es. Ces \u00e9l\u00e9ments juridiques sont cruciaux car ils d\u00e9terminent si les femmes peuvent poss\u00e9der des biens, acc\u00e9der au cr\u00e9dit ou travailler librement en tant qu'entrepreneurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9dc19 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d9dc19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790c16c e-con-full e-flex e-con e-child\" data-id=\"790c16c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bdc4e7 e-con-full e-flex e-con e-child\" data-id=\"9bdc4e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8269d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fe8269d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-539\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"539\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-29\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (29)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-29.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd9892e e-con-full e-flex e-con e-child\" data-id=\"cd9892e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4cf45 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d4cf45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6791be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a6791be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Normes de genre et environnement socioculturel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ece96a elementor-widget elementor-widget-text-editor\" data-id=\"58ece96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW148829346 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148829346 BCX0\">Explorer comment les attitudes soci\u00e9tales, les r\u00f4les familiaux, la confiance et la participation \u00e0 des groupes fa\u00e7onnent les parcours entrepreneuriaux des femmes. S'inspirer de sources telles que le Enqu\u00eate les <\/span><\/span><a class=\"Hyperlink SCXW148829346 BCX0\" href=\"https:\/\/www.worldvaluessurvey.org\/WVSContents.jsp\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW148829346 BCX0\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW148829346 BCX0\" data-ccp-charstyle=\"Hyperlink\">Enqu\u00eate sur les valeurs mondiales<\/span><\/span><\/a><span class=\"TextRun SCXW148829346 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148829346 BCX0\"> afin de recueillir des informations sur la perception des femmes qui travaillent, du leadership des femmes et de l'\u00e9quit\u00e9 entre les sexes. Ces facteurs contribuent \u00e0 d\u00e9terminer le degr\u00e9 de soutien social et de s\u00e9curit\u00e9 psychologique dont b\u00e9n\u00e9ficient les femmes d'affaires.<\/span><\/span><span class=\"EOP SCXW148829346 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721780 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1721780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7407b4b e-con-full e-flex e-con e-child\" data-id=\"7407b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31cdd0e e-con-full e-flex e-con e-child\" data-id=\"31cdd0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-834d93a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"834d93a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-540\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"540\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (30)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-30.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b1a19b e-con-full e-flex e-con e-child\" data-id=\"8b1a19b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237cb6c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"237cb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62405e3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"62405e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sophistication et soutien des march\u00e9s financiers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fb7bf elementor-widget elementor-widget-text-editor\" data-id=\"64fb7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9valuer la disponibilit\u00e9 et l'accessibilit\u00e9 du cr\u00e9dit, des investissements, de la monnaie mobile et des produits financiers formels, en particulier pour les femmes. Tenir compte d'indicateurs tels que les \u00e9carts entre les sexes en mati\u00e8re de possession de comptes et d'emprunt. Ces informations r\u00e9v\u00e8lent comment les march\u00e9s financiers permettent ou contraignent la croissance des PME au sens large, et si les produits sont adapt\u00e9s \u00e0 diff\u00e9rents segments (par exemple, les entrepreneurs \u00e0 forte croissance par rapport aux entrepreneurs de subsistance).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e0b0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9e0b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6d5d41 e-con-full e-flex e-con e-child\" data-id=\"b6d5d41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45ed763 e-con-full e-flex e-con e-child\" data-id=\"45ed763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99252de elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"99252de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-541\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"541\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (31)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-31.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056595f e-con-full e-flex e-con e-child\" data-id=\"056595f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02524d5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"02524d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5f4db elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fe5f4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Convivialit\u00e9 des entreprises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1e485 elementor-widget elementor-widget-text-editor\" data-id=\"af1e485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recueillir des donn\u00e9es sur la facilit\u00e9 avec laquelle il est possible de cr\u00e9er, d'enregistrer et d'exploiter une entreprise. Tenez compte des licences, des r\u00e9gimes fiscaux, de la disponibilit\u00e9 d'une main-d'\u0153uvre qualifi\u00e9e et de la possibilit\u00e9 de cr\u00e9er une entreprise.ur, et la facilit\u00e9 des \u00e9changes internationaux. Un environnement favorable aux entreprises encourage la formalisation, l'innovation et la cr\u00e9ation d'entreprises appartenant \u00e0 des femmes sont plus faciles \u00e0 mettre en \u0153uvre et \u00e0 d\u00e9velopper de mani\u00e8re durable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d4e55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"83d4e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb318 e-con-full e-flex e-con e-child\" data-id=\"66eb318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c408a06 e-con-full e-flex e-con e-child\" data-id=\"c408a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c04a506 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c04a506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-542\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"542\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123 (32)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123-32.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac28ead e-con-full e-flex e-con e-child\" data-id=\"ac28ead\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a257a7e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a257a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 2.5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef82ac elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6ef82ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infrastructure num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26c307 elementor-widget elementor-widget-text-editor\" data-id=\"e26c307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9valuer la port\u00e9e et l'utilit\u00e9 d'internet, les t\u00e9l\u00e9phones mobiles et les plateformes num\u00e9riques. V\u00e9rifiez des indicateurs tels que l'acc\u00e8s des femmes \u00e0 l'argent mobile digital, la p\u00e9n\u00e9tration de l'acces internet et la disponibilit\u00e9 des services publics num\u00e9riques. C'est essentiel car l'acc\u00e8s num\u00e9rique am\u00e9liore la port\u00e9e du march\u00e9, l'acc\u00e8s financier et l'efficacit\u00e9 op\u00e9rationnelle, en particulier pour les PME orient\u00e9es vers la croissance.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1143d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca1143d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3279207 e-con-full e-flex e-con e-child\" data-id=\"3279207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-40fb042 e-con-full e-flex e-con e-child\" data-id=\"40fb042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22db880 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"22db880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?fit=800%2C907&amp;ssl=1\" class=\"attachment-large size-large wp-image-674\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?resize=768%2C870&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-attachment-id=\"674\" data-permalink=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/weme123icon\/\" data-orig-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?fit=900%2C1020&amp;ssl=1\" data-orig-size=\"900,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WEME123Icon\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wsmesegmentation.com\/wp-content\/uploads\/2025\/07\/WEME123Icon.png?fit=800%2C907&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f1aeae e-con-full e-flex e-con e-child\" data-id=\"4f1aeae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa06ce7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aa06ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179cd75 elementor-widget elementor-widget-text-editor\" data-id=\"179cd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois les donn\u00e9es collect\u00e9es sur les cinq dimensions, utilisez un syst\u00e8me de feux de circulation (vert = facilitateur, rouge = prohibitif) pour \u00e9valuer la pr\u00e9paration de chaque \u00e9l\u00e9ment \u00e0 soutenir la croissance de WSME. Ce simple visuel aide \u00e0 identifier o\u00f9 des interventions sont le plus urgemment n\u00e9cessaires et o\u00f9 l'environnement est d\u00e9j\u00e0 favorable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e3182a e-flex e-con-boxed e-con e-parent\" data-id=\"6e3182a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3deb63 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e3deb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wsmesegmentation.com\/fr\/assess-the-market-offering\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivant : \u00c9tape 2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b71a7d2 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"7b71a7d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37779141 elementor-cta--layout-image-right elementor-cta--valign-middle elementor-cta--mobile-layout-image-above elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"37779141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe qui permet \u00e0 son entreprise de se d\u00e9velopper\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUne bo\u00eete \u00e0 outils \u00e0 l'usage des praticiens pour mettre en \u0153uvre un nouveau cadre de segmentation afin de d\u00e9bloquer l'opportunit\u00e9 de servir les entreprises dirig\u00e9es par des femmes sur les march\u00e9s \u00e9mergents.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/wsmesegmentation.com\/wp-content\/uploads\/2026\/05\/Toolkit-Final-FR.pdf\">\n\t\t\t\t\t\tT\u00e9l\u00e9charger la bo\u00eete \u00e0 outils :\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Toolkit Step 1 Scan the Enabling Environment\u200b Why use this tool? Before applying the WSME Segmentation Framework, it\u2019s essential to understand the external environment in which women-owned businesses operate. This tool uses publicly available data to assess how market conditions enable or hinder women entrepreneurs \u2013 regardless of their business profile \u2013 helping identify barriers [&hellip;]<\/p>\n","protected":false},"author":265678604,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-77","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step 1: Scan the Enabling Environment - WSME Segmentation Framework &amp; Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsmesegmentation.com\/fr\/scan-the-enabling-environment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 1: Scan the Enabling Environment - WSME Segmentation Framework &amp; Toolkit\" \/>\n<meta property=\"og:description\" content=\"Toolkit Step 1 Scan the Enabling Environment\u200b Why use this tool? Before applying the WSME Segmentation Framework, it\u2019s essential to understand the external environment in which women-owned businesses operate. 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