Further Resources

What Enables Her Business to Grow: A New Segmentation Framework to Unlock the Opportunity of Serving Women-Owned/Led Businesses in Emerging Markets.

Author: ConsumerCentriX, in collaboration with the Argidius Foundation, Dutch Good Growth Fund, and Women Entrepreneurs Finance Initiative (We-Fi)

Description: Full research report detailing the segmentation framework, methodology, and pilot case studies conducted in Colombia, Uganda, and Pakistan.

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Gender-Smart Market Mapping Guide

Author: CGAP (Consultative Group to Assist the Poor)

Description: A practical guide to understanding financial and business service needs among nano and micro women-led enterprises.

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Insight to Inclusion: Understanding Women-Led Nano and Micro Enterprises

Author: CGAP (Consultative Group to Assist the Poor)

Description: A foundational study that underpins the Gender-Smart Market Mapping Guide, offering country insights and practical approaches to designing inclusive financial and business development services for women-led nano and micro enterprises.

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Women, Business & the Law

Author: World Bank

Description: A global database on laws and regulations affecting women’s economic inclusion, used in Step 1 of the toolkit.

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Missing Middles: Segmenting Enterprises to Better Understand Their Financial Needs

Author: Collaborative for Frontier Finance

Description: A foundational segmentation framework that inspired the growth-based approach used in this toolkit.

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