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  • About the Toolkit
  • Toolkit Steps
    • Step 1: Scan the Enabling Environment
    • Step 2: Assess the Market Offering
    • Step 3: Assess the Demand
    • Step 4: Segment Clients
    • Step 5: Conduct Portfolio Analysis
    • Step 6: Size the Prospective Market & Determine the Business Case
  • Further Resources
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  • Home
  • About the Toolkit
  • Toolkit Steps
    • Step 1: Scan the Enabling Environment
    • Step 2: Assess the Market Offering
    • Step 3: Assess the Demand
    • Step 4: Segment Clients
    • Step 5: Conduct Portfolio Analysis
    • Step 6: Size the Prospective Market & Determine the Business Case
  • Further Resources
  • EN
    • ES
    • FR

Upcoming Event: Launching a New Toolkit to Better Serve Women Entrepreneurs 

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Launch of Women-Led SME Segmentation Framework and Practitioner Toolkit 

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Unlocking Growth: The Business Case for WSME Segmentation

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The key insights from the research and what they mean for service providers 

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Applying the WSME Segmentation Framework and Toolkit: Tailored Solutions for Diverse Stakeholders

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The case for WSMEs hiring more women and providing better opportunities for women

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Developed by ConsumerCentriX with support from the Argidius Foundation, Dutch Good Growth Fund (DGGF), and the Women Entrepreneurs Finance Initiative (We-Fi), hosted by the WB.
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